Floralies 2005 (Flower Show 2005)

Thanks to the latest graphical equipment, a very short lead time is possible. By printing the catalogues for the Floralies we had the occasion to show a masterly example of our possibilities.

During the official opening of the show on Thursday Midday, a photographer took pictures of the royal couple visiting the Floralies.

In the afternoon, those pictures were mailed to our offices, where our collaborators started working at the lay-out of the catalogue. The proofs were forwarded to the communication department of the show’s organization through our FTP-system. After approval, the printing presses were started off.

Our night shifts did their utmost – the flashing of the CTP-plates and the binding of the booklets were done by our collaborators – and thanks to those combined forces we realized a feat of strength. Friday morning at eight o’clock several thousands of copies of the catalogue were ready for the public opening of the flower show.

In other words, less than 18 hours after the receipt of the digital material.